
Recent news that the Competition and Markets Authority (CMA) has launched a review into the pricing of private dentistry has understandably prompted many patients to pause and reflect before choosing private treatment.
We welcome this conversation.
For many people, dental care is an important health decision as well as a financial one. Patients should feel confident that they understand the options available to them, what those options cost, and where they can access care.
At Alban City Dental & Surgical Centre, transparency and patient understanding are central to the way we practise.
Whenever we discuss treatment with patients, we take time to explain the full range of options available, including options we don’t offer. This includes helping patients understand which treatments may be suitable within their budget and, importantly, whether those treatments may be available through the NHS or at another practice.
We believe that patients should be able to make decisions about their dental care based on clear information rather than uncertainty.
Different patients value different things when it comes to their dental care. For some, the priority is being seen as quickly as possible. For others, it may be the ability to choose a particular clinician or specialist. For many, access to treatment that is free on the NHS is understandably an important factor.
All of these choices are valid.
What matters is that patients are properly informed, so they can choose the route that works best for them.
One of the ways we support patient choice is by offering free consultations for a range of services, including dental implants.
We believe patients should be able to explore their options without financial pressure before deciding where to have treatment. Too often, patients can feel committed to a clinic simply because they have already paid substantial consultation fees before any treatment has begun.
Our approach is simple: patients should be able to ask questions, understand their options, and make decisions about their care without feeling “stuck”.
Like all healthcare providers, private dental practices have operating costs. Treatment is not free to deliver.
However, we regularly review our pricing to ensure it remains fair and competitive, while maintaining the high standards our patients expect. We are proud to provide award-winning care in a modern clinical environment while working hard to keep treatment accessible.
Reviews such as the one announced by the CMA are an opportunity to reinforce what matters most in healthcare: clarity, fairness, and informed choice.
At Alban City Dental & Surgical Centre, these principles guide everything we do. Whether patients choose NHS care, private treatment, or simply want to explore their options, we believe everyone deserves the information they need to make the right decision for them.
To learn more, contact a friendly member of our reception team or book an appointment online.